Privacy Policy

PRIVACY POLICY

Minotaur Co. | P. FORTOUNAS KAI SIA E.E.

Last updated: July 2026

1. Who We Are

This website is operated by P. FORTOUNAS KAI SIA E.E. (trading as Minotaur Co.), VAT number EL998607525, registered in Greece. We manufacture and sell handmade leather guitar straps through our website (minotaurguitarstraps.com)

For all data protection matters, you can contact us at:

Minotaur Co., Agias Barbaras 138, Athens 17235, Greece

Email: [email protected]

Phone: +30 694 8527087

2. What Information We Collect

We collect the following categories of personal data:

• Name, email address, shipping and billing address, and phone number — provided when you place an order or contact us.

• Payment information — processed securely by our payment provider. We do not store card details.

• IP address, browser type, device type, and pages visited — collected automatically through cookies and analytics tools.

• Email address and communication preferences — if you subscribe to our newsletter or contact us directly.

• Order history and account information — if you create an account on our website.

3. Why We Collect It

We use your personal data for the following purposes:

• To process and fulfil your orders, including shipping and handling returns.

• To communicate with you about your order, respond to enquiries, and provide customer support.

• To send marketing emails, where you have given your consent or we have a legitimate interest based on a prior purchase.

• To improve our website and understand how visitors use it (analytics).

• To serve personalised advertisements on Google, Facebook/Meta, Instagram, YouTube, and TikTok, based on your browsing behaviour and interactions with our site.

• To comply with our legal obligations under Greek and EU law.

4. How We Collect It

We collect personal data through:

• Order forms and account registration on our website.

• Contact forms and direct email communication.

• Cookies, pixels, and tracking technologies — see Section 6 for details.

5. Who We Share It With

We share your data only where necessary:

• Shipping carriers (UPS, ELTA, DHL, BoxNow, Wolt) — to deliver your order.

• Payment processors — to handle your transaction securely.

• Google LLC — for Google Analytics, Google Ads, and YouTube advertising. Data may be transferred outside the EU under Google's standard contractual clauses.

• Meta Platforms (Facebook & Instagram) — for advertising and analytics via the Meta Pixel.

• TikTok — for advertising and analytics via the TikTok Pixel.

• Our email marketing provider — if you have subscribed to our newsletter.

We do not sell your personal data to third parties.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including:

• Essential cookies — required for the website to function (shopping cart, session management).

• Analytics cookies — Google Analytics collects anonymised data about how visitors use our site.

• Advertising cookies and pixels — Google Ads, Meta Pixel (Facebook & Instagram), YouTube, and TikTok Pixel track conversions and enable personalised advertising. These tools may combine data collected on our site with data from their own platforms.

You can manage your cookie preferences through the cookie consent banner when you first visit our site, or by adjusting your browser settings. Withdrawing consent for advertising cookies will not affect your ability to use our website, but you may see less relevant advertisements.

7. How We Use Data for Personalised Advertising

We use data collected through Google Ads, Meta Pixel, YouTube, Instagram, and TikTok Pixel to show you personalised advertisements based on your browsing behaviour and interactions with our website. This includes:

• Remarketing — showing ads to people who have previously visited our site.

• Lookalike audiences — reaching new potential customers with similar profiles to existing ones.

• Conversion tracking — measuring whether an ad led to a purchase.

These activities are carried out in compliance with applicable advertising platform policies and EU data protection law. You can opt out of personalised advertising through your Google account settings, Meta ad preferences, or TikTok privacy settings.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary:

• Order and transaction data — 7 years, as required by Greek tax law.

• Customer account data — for as long as your account is active, or up to 3 years after your last purchase.

• Marketing email data — until you unsubscribe or withdraw consent.

• Analytics data — according to the retention settings of each platform (typically 14 months for Google Analytics).

9. How We Keep It Secure

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. These include SSL encryption on our website, restricted access to customer data, and the use of trusted third-party payment processors that comply with PCI-DSS standards.

10. Your Rights (GDPR — European Users)

If you are based in the European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):

• Right of access — to request a copy of the personal data we hold about you.

• Right to rectification — to correct inaccurate or incomplete data.

• Right to erasure — to request deletion of your personal data, subject to legal retention requirements.

• Right to restrict processing — to limit how we use your data in certain circumstances.

• Right to data portability — to receive your data in a structured, machine-readable format.

• Right to object — to processing based on legitimate interests, including direct marketing.

• Right to withdraw consent — at any time, where processing is based on consent.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Hellenic Data Protection Authority (HDPA) at www.dpa.gr.

11. Your Rights (CCPA — California Users)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, share, or sell.

• The right to delete personal information we have collected from you.

• The right to opt out of the sale of personal information. We do not sell personal information.

• The right to non-discrimination for exercising your CCPA rights.

To submit a CCPA request, contact us at [email protected].

12. Data Transfers Outside the EU

Some of our third-party service providers (including Google, Meta, and TikTok) are based outside the European Union. Where personal data is transferred outside the EU/EEA, we rely on the European Commission's Standard Contractual Clauses or other appropriate safeguards as permitted under GDPR.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the 'Last updated' date at the top of this page. For significant changes, we will notify registered customers by email.

14. Contact

For any questions, requests, or complaints regarding this Privacy Policy:

P. FORTOUNAS KAI SIA E.E. (Minotaur Co.)

Minotaur Co., Agias Barbaras 138, Athens 17235, Greece

Email: [email protected]

Phone: +30 694 8527087

These Policy, together with the Terms & Conditions, Shipping Policy and Returns Policy, constitute the entire agreement between you and Minotaur regarding use of the website.

Minotaur Co. | Privacy Policy | July 2026